In order to reduce administrative delays, abundant paperwork and costs affecting businesses, Lucie Lecours, Minister for the Economy of the Coalition Avenir Québec (hereinafter the “CAQ“), tabled Bill 44 on June 7 in accordance with the government Action Plan on Regulatory and Administrative Relief 2020-2025. The CAQ envisages Quebec as one of the best places to do business in a simpler and more competitive environment. With the thirty-five (35) measures proposed relating to implementing flexible business hours, abolishing specific rules for advertising contests and the liquor industry, the Quebec government expects to save entrepreneurs in the province $7 million annually.