Bertrand Potot

Partner

Office(s) :

Paris

Bar(s) : Paris

Biography

Bertrand Potot is one of the co-founders of DS Avocats and has been a member of its board for many years. From early on, he involved the firm in the new economy by advising major players in the telecoms, new technologies and publicity sectors.

He has built a high-profile practice in commercial litigation, where he regularly advises the largest French groups in the energy, telecoms and media sectors on preparing, drafting and negotiating a wide range of contracts.

Furthermore, Bertrand has extensive experience in intellectual property law, and regularly advises on trademark disputes and all issues related to database protection. In addition, Bertrand has set up at DS Avocats one of the first platforms dedicated to managing clients’ trademark portfolios and domain names.

His expertise in the trademark and advertising sector has also enabled him to develop a renowned practice in sports sponsorship, where he advises, notably, on large-scale sporting events such as the Olympic Games and the Football World Cup.

  • Master’s (DEA) in Private Law, Paris V, 1982
  • Institut d’Etudes Judiciaires, Paris V
  • French
  • English
  • Best Lawyers 2022 – Litigation
  • Finance Monthly Legal Award 2021 – Intellectual property
  • Palmarès du Droit 2021 – Sport – Bronze Trophy
  • Legal 500 2021 – Commercial and Corporate Litigation (Band 4)
  • Legal 500 2021 – European Law, Competition and Distribution (Band 5)
  • Legal 500 2021 – Information Technology, Computers, Internet and Telecoms (Band 3)
  • Le Point 2021 – Commercial, Business and Competition Law (4 stars)
  • Palmarès du Droit 2021 – Media & Press – Gold Trophy
  • Le Point 2021 Magazine – New technologies, computer and communication law – 4 stars
  • Decision makers Energie & Environnement – Strong notoriety – Renewable energy lawDecision makers 2021 – Technologies, Internet & Telecommunications – Internet Law – (band 1)
  • Decision makers 2021 – Technology, Internet & Telecommunications – Telecommunications law – (Band 3)
  • Decision Makers 2019 – Technology, Internet & Telecommunications – Personal Data Law – (Band 3)
  • Decision-makers Media & Entertainment – High profile – Sports law
  • Marketing, Communication & Digital decision-makers – Highly regarded – Advertising & Marketing Law
  • Decision-makers 2021 – Industrial property – Trademarks, designs & models (band 2)
  • Decision-makers 2021 – Industrial property – Management of trademark and design portfolios (Band 3)
  • Decision-makers 2021 – Litigation & Arbitration – Commercial Litigation – (Band 2)
  • Decision Makers 2021 – Africa Desk – Sector: TMT – Band 3

 

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