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Trade and Distribution

The trade and distribution sector is booming and proving to be extremely resilient in the face of crisis. The large number of actors and the international context increase competition. New consumption patterns, technological developments, regulations and globalisation favour new entrants and force long-standing actors to adopt flexible, visionary solutions.

Our lawyers help their public and private clients in the trade and distribution sector steer their course in this evolving legal environment, so that they can safeguard both their supplier-distributor (B2B) relations as well as their business-consumer (B2C) relations, at both national and international levels.

Our specialised lawyers and legal professionals have particular expertise in the consumer product, e-commerce, industrial, agricultural and network (telecoms, energy, transport) sectors. They provide their clients with expert advice on company law, mergers and acquisitions, partnerships and financing, customs law and international trade, commercial and competition law, intellectual property law, digital technologies and data, personal data and tax law.

We rely on the support of our DS teams across the world (Europe, Africa, Latin American and North America and Asia) and our international Desks to advise our clients on all strategic and legal aspects of their international commercial projects.

We also advise our clients on how to organise their distribution networks and develop commercial practices in compliance with applicable regulations. We frequently appear before commercial and criminal courts and advise on disputes related to unfair competition.


DS Avocats has put together a service package dedicated to the legal aspects of cross-border e-commerce and e-commerce opportunities, in particular in Europe and China.

Our expert lawyers are recognised in their fields for their operational understanding of the legal, technical and economic aspects of this sector.

We provide legal assistance and advice on contracts and negotiations, conflict resolution (courts, mediation, arbitration), and optimising value chains in all areas related to e-commerce, and in particular in the following:

  • Cross-border e-commerce projects / international opportunities, projects and mergers and acquisitions (large groups, start-ups and corporate ventures) ;
  • Confidentiality and personal and non-personal data protection, intellectual property (copyright, trademarks, software protection, etc.), counterfeiting and unfair competition ;
  • European customs regulations (customs duties, customs warehousing and free zones, import and export VAT, etc.) and international customs regulations (WTO, WCO, etc.) ;
  • Distance sales, intra-community VAT and other duties ;
  • Consumer protection legislation, disputes with national and European authorities (the French General Directorate for Competition Policy, Consumer Affairs and Fraud Control, for example), electronic contracts, online distribution (market place, etc.) ;
  • Online payments, European financial regulations.

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