A client recently asked a very interesting question relating to filing trademark applications internationally, namely, whether they can register all their trademarks as international trademarks instead of just Canadian trademarks?
The short answer is yes and no, you can register all of your marks wherever you want to use them, anywhere in the world.
However, at its base, trademark protection is national or regional in nature.
Nathaly J. Vermette breaks down how “international” or multi-jurisdictional trademark registrations work and what are some strategic considerations to take into account when deciding whether to use them.